A new beginning in equestrian performance

Since we began trading 23 years ago, the quality of our products and our team has helped the “Antarès Sellier” brand forge a solid reputation as a French saddle-maker devoted to equestrian performance. So, as part of our modernisation and continuous growth process, we are proud to announce the launch of our new logo. 

This symbolic change marks a new beginning to refocus our visual identity on “Made in France” technical prowess and expertise.

An updated logo for a clearly-stated identity 

The very first Antarès Sellier logo, with its vertical layout, was a long-standing part our company as it grew and developed.

However, to meet current requirements for modernisation and usability, we have made a major change to our visual identity. Purer and stronger, the new logo tones down its visual components to make its mark. Instead, it focuses on what really matters, delivering greater clarity and instant recognition.

A logo in keeping with the times

Both illustrative and refined, the new logo has its finger firmly on the pulse. The “E” in blue, white and red celebrates the French expertise of our master saddle-makers. It reflects our thorough approach and attention to detail. By proudly sporting the colours of the French flag, we are stating our desire to offer products of an unparalleled quality renowned worldwide. The French colours are a mark of trust for our riders, providing them with high-quality, meticulously–made products.

The subtle reference to a show jumping triple bar fence in the letter “E” also evokes strength and performance which are intrinsic values of our company.

Perpetuating our DNA 

Despite this key change, our new logo remains true to the very essence of our company. The word “sellier” (saddle-maker) is still there, as a reminder of our DNA. Its simple and stylish inclusion emphasises our commitment to showcase our technical and sporting attributes. 

The new logo marks a major turning-point in our history. It embodies our company’s values and goals. Modern, up front and unadulterated, it stands out by its attachment to the “Made in France” message and its unbreakable bond with our profession as saddle-makers. 

By growing and progressing together while giving due regard and respect to horses, Antarès Sellier and its riders form an invincible pair in the competition arena.