{"id":101483,"date":"2023-06-29T12:06:07","date_gmt":"2023-06-29T10:06:07","guid":{"rendered":"https:\/\/antares-sellier.com\/?p=101483"},"modified":"2023-07-03T12:17:02","modified_gmt":"2023-07-03T10:17:02","slug":"new-beginning-equestrian-performance","status":"publish","type":"post","link":"https:\/\/antares-sellier.com\/en\/2023\/06\/29\/new-beginning-equestrian-performance\/","title":{"rendered":"A new beginning in equestrian performance"},"content":{"rendered":"\n

Since we began trading 23 years ago, the quality <\/strong>of our products <\/strong>and our team has helped the “Antar\u00e8s Sellier” brand forge a solid reputation<\/strong> as a French saddle-maker devoted to equestrian performance<\/strong>. So, as part of our modernisation <\/strong>and continuous <\/strong>growth process, we are proud to announce the launch<\/strong> of our new logo. <\/p>\n\n\n\n

This symbolic <\/strong>change marks a new beginning<\/strong> to refocus our visual identity on “Made in France<\/strong>” technical prowess <\/strong>and expertise<\/strong>.<\/p>\n\n\n\n

An updated logo for a clearly-stated identity <\/h2>\n\n\n\n

The very first Antar\u00e8s Sellier logo, with its vertical layout<\/strong>, was a long-standing part our company as it grew and developed<\/strong>. <\/p>\n\n\n\n

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\"Logo<\/figure>\n\n\n\n
\"logo<\/figure>\n<\/figure>\n\n\n\n
\"Logo<\/figure>\n\n\n\n

However, to meet current requirements <\/strong>for modernisation <\/strong>and usability<\/strong>, we have made a major change to our visual identity<\/strong>. Purer <\/strong>and stronger<\/strong>, the new logo tones down its visual components to make its mark. Instead, it focuses on what really matters, delivering greater clarity <\/strong>and instant recognition<\/strong>.<\/p>\n\n\n\n

\"logo<\/figure>\n\n\n\n

A logo in keeping with the times<\/h2>\n\n\n\n

Both illustrative <\/strong>and refined<\/strong>, the new logo has its finger firmly on the pulse. The “E” in blue, white and red celebrates the French expertise<\/strong> of our master saddle-makers. It reflects our thorough approach and attention <\/strong>to detail<\/strong>. By proudly sporting the colours of the French flag, we are stating our desire to offer products of an unparalleled quality<\/strong> renowned worldwide. The French colours are a mark of trust for our riders, providing <\/strong>them with high-quality<\/strong>, meticulously<\/strong>–made products<\/strong>.<\/p>\n\n\n

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\"Since<\/figure><\/div>\n\n\n

The subtle reference <\/strong>to a show jumping triple bar fence <\/strong>in the letter “E” also evokes strength <\/strong>and performance <\/strong>which are intrinsic values of our company<\/strong>.<\/p>\n\n\n\n

Perpetuating our DNA <\/h2>\n\n\n\n

Despite this key change<\/strong>, our new logo remains true to the very essence<\/strong> of our company. The word “sellier” (saddle-maker) is still there, as a reminder of our DNA<\/strong>. Its simple <\/strong>and stylish <\/strong>inclusion emphasises our commitment to showcase <\/strong>our technical <\/strong>and sporting attributes<\/strong>. <\/p>\n\n\n\n

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